Tesla Shifts Market Strategy As Technology Improves
Tesla announced a major change in market strategy as it plans to close factory stores in favor of an online order format, resulting in an 8% reduction of employees. Production for its next vehicle, the Model Y, is expected to begin in late 2020. The company may use the Gigafactory in Nevada to produce the Model Y, once the volume of production is evaluated.
One of the most notable changes to the Tesla strategy will be updates to the network of “Supercharger” stations, nationwide. Each station will see an increased charge rate from the existing 120 kW to 250 kW. The anticipated result will allow users to gain approximately 75 miles of range after 5 minutes of charging.
Tesla believes that Electric Vehicles (EV) adoption is behind the curve with Americans because of the current charging time and the infrastructure. Tesla CEO, Elon Musk, anticipates that a full charge should take around 15 minutes with improvements to the “supercharger" stations.
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