The Favorite Global Car Color is White

2020 Toyota Tacoma

36% of car owners globally prefer white vehicles, for the seventh consecutive year.

One of the most special moments when buying a car, beyond all the technology and features, consumers love choosing the color of their future car.

Philadelphia-based Axalta Coating Systems’ annual report shows that globally, white is the preferred vehicle color. In Asia, 60% of cars sold are White, while in the U.S. and Europe white has 25% market share.

Geography and car type together inform color choices. Consider that manufacturers may limit or alter color options based on the vehicle type. In Europe, 34% of luxury SUVs are black, but approximately 15% of compact cars are black. 

Source: www.wardsauto.com

Enterprise Fleet Management Solution: 

Does your organization consider car color when it selects vehicles for your fleet? Sometimes fleets limit color options due to brand standards Read our Whitepaper about Vehicle Selector Strategies that discusses how color can come into play. If you have questions about selecting vehicles, your Local Account Managers can provide answers and a comprehensive look at how those options may work as part of your fleet.