The great migration continues: Consumer preferences are shifting dramatically from mid-sized cars to compact utility vehicles and pickups. In October, mid-size segment sales totaled 130,000 units in the US, a 16% decline versus same period last year. Since 2012, the segment’s market share has fallen from 17% to 9.5%.
Within the segment, only the 2018 Honda Accord posted a gain over prior year.
Mary Jane Anderson, President and Owner